Case Study

Ogilvy Lab Day

Secondary Exploitation, Advertising

It wasn't your average day in the office…

Last week Ogilvy flung open the doors of their London HQ to some of the biggest names in the music industry.

In an incredibly ambitious move the advertising agency decided to hold not just a music industry summit, focussing on the relationships between brands and music, but also a full blown festival. As you do.

Imagem Creative Services were invited to curate one of three stages at Ogilvy's 2011 'Lab Day', which featured some spectacular performances from some of our artists.

Alexis Ffrench

Alexis Ffrench kicked things off; playing a selection of pieces from his debut album, 'The Secret Piano', his performance of minimalist piano masterpieces, ably backed by ethereal vocals and a string section brought a touch of class to Canary Wharf.

Delays

Delays picked up the pace later in the afternoon, fresh from the festival circuit the boys sounded as tight as ever, belting out numbers from last years LP 'Star Tiger, Star Aerial' as well as classics including 'Nearer Than Heaven' and 'Long Time Coming'.

Boy Mandeville

Boy Mandeville brought their indie afro beat stylings to docklands and they went down a storm, special mention must go to lead singer Jack's dressing gown (pictured). The dude abides.

Sophie Ellis-Bextor

At this point a few brave souls had still been manfully trying to work in the Ogilvy offices, however when the Disco Express pulled into town with Sophie Ellis Bextor behind the wheel they finally surrendered and starting busting moves like no ones business.

'Murder on the Dancefloor', 'Heartbreak (Make Me a Dancer)' and 'Groovejet' drew the biggest crowd of the day, what a way to finish the week….

Video!

The entire of Ogilvy's Lab Day was captured by our yellow jacketed friends at Winkball, click HERE to see interviews with the artists (and even a couple of the Creative Services team) as well as some of the cracking performances from Imagem artists.