Case Study

Chivas Regal

Secondary Exploitation, Advertising

Chivas Regal Presents: Here's to Twinkle

This film, directed by Academy Award winning short film maker Joachim Back, deals with heartbreak, bowling, surfing, basketball and small dogs. In that order.

The film features an extended use of 'Getting to Know You' (Rodgers & Hammerstein) which helps to set the scene for an engaging piece of advertising.